Hello! I am Jiachen Zhou. I am from Wuhan, China. I speak Mandarin and I also speak English. I graduated at School of Journalism and Communications from University of Oregon last year. Now, I am working on my digital media master degree at Northeastern University.
Researched the origin, development, locations and service concepts of Shake Shack.
Set out its Mainland China market objectives and specific brand publicity tasks in accordance with Chinese market and social media characteristics.
Analyzed Shake Shack China location selection, distribution strategy and Pricing strategy.
Collected and analyzed social media big data by using comScore digital MyMetrix tool and SPSS to determined target audience by filtering visits, age, gender, income and web habits of users.
Determined target audience by filtering visits, age, gender, income and web habits of users Ascertained the future partnership by analyzing cross-visiting data. Realized the importance of big data for modern e-commerce in customer segment, management chain, and service costs.